This Week's Must Reads

Hey guys! I hope you had a nice weekend. As always, here are some of the best articles (and , yes, some of my own thoughts) from last week. Happy Reading!

  • For those of us that hate to say "no", here are some alternatives: bit.ly/2ddEEji
  • How to make those sad, little "Following Up" emails we all send more impactful: bit.ly/2djxPJo
  • Here's how to craft a non-spammy sales pitch: on.inc.com/2dsMXT2
  • Some ways small businesses can compete successfully against the BIG guys: entm.ag/2dxibNx 
  • The secrets to powerful PR in the digital age (and how it can help your small business): on.inc.com/2dpTe6A     
  • I like how this article looks at the principles behind "a deliberate, well-designed, and perceptive customer strategy": bit.ly/2dhTijP    
  • What habits do truly authentic people have that we should all have? entm.ag/2d6ZHjv   
  • A personal story can help make your business more memorable: huff.to/2cx0Zlv   
  • Some of these mistakes may be messing up your content marketing: bit.ly/2dmKqyI   
  • Invest some time in these TED talks - and you'll get tons more productive: on.inc.com/2cG8Noc

Over the years I've helped a number of companies and nonprofit organizations design growth strategies. Last week, I thought a lot about the issues of how to design a great growth strategy. I was thinking about the key characteristics of a business growth strategy - and what things you need to think through to develop one. Here are a few tips I shared:

  • Allow your business to show some personality as part of your growth strategy.
  • Planning with a vision is one of the critical elements that will help your business to grow.
  • Identify the critical skills/characteristics you need in the 4-5 key roles that will help your business grow.
  • Evaluate your customer-facing business processes to make sure they are customer-friendly and ready for business growth.
  • Your business will struggle to grow without specific, targeted knowledge of your business’s market positioning.

I also wrote my last blog post about the issue of growth. I would definitely love to hear your thoughts too. You can read it here: "The 7 Ps Of A Business Growth Plan". Read it. Share it. Comment on it. Let me know your thoughts!


Well guys that’s it for today. Enjoy your reading. Leave a comment on the blog. Be sure to share this post and the blog with your colleagues.

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Have an awesome week!