This Week's Must Reads

My apologies for being away from the blog for a bit lately. So, let's get caught up on some of the best articles for small to medium-sized business lately:

Here's what we can learn from a case of crowdsourcing gone wrong: 

  • Could you be on TOO many social media platforms? Yes! Think about which are best for YOUR biz:      
  • The best way to help your B2B customers is to help THEM succeed with THEIR customers:     
  • How to keep your business stable - even during turbulent times and gyrating markets:    
  • Looking ahead to your 2017 content marketing plan? Here are some things to consider:     
  • Need to add a little variety to your Twitter marketing? Here are some ideas:    
  • Some of the best business strategies focus on pleasing the customers you already have:     
  • A company's DNA (culture, strategy) is defined very early. Uncover by looking at founders' ideas:     
  • Why expanding your business may not ALWAYS be the best decision:     
  • The best marketing stories are the ones that put customers front-and-center:     
  • How your small business can out-maneuver the BIG guys online:      
  • Some great tips for building your personal brand:    
  • Focused messaging (vs. throwing out a wide net) can help attract the right customers to your business:    
  • Remember, successful digital marketing requires a time investment - and solid writing skills:     
  • These are some great emails to use for your networking:    
  • How customer SERVICE and customer EXPERIENCE differ - and why you should be doing both:     
  • Referrals are an important way to pick up new business. Here are some ideas for how:       
  • Tips straight from the horse's mouth. Here's how Google employees use Google:    
  • Prioritizing the most important marketing tasks can make your business grow:  
  • Have you thought about your LinkedIn strategy for 2017? Here are some ideas to apply:                
  • Authenticity just might be your company's greatest competitive advantage:     

Well, I hope you find some of these great articles helpful in your business! 

Well guys that’s it for today. Enjoy your reading. Leave a comment on the blog. Be sure to share this post and the blog with your colleagues.

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Have a wonderful and productive week!