This Week's Must Reads

Hello everyone! I hope you had a nice weekend. It’s been crazy-hot and dry here in Houston. But I still got some good yard work done. Fun, right? LOL Anyway, it’s now Monday and time for my weekly round-up of some of the best things I read (and, ok, a few I wrote) from the last week or so.

  • As a startup you have to prioritize your time and money. Consider avoiding these time-wasters: on.inc.com/2ahKnTh
  • Selecting a corporate structure for your biz is a very important decision for liability protection: ti.me/2a2hbxd
  • Incorporating word-of-mouth marketing still requires #strategy: on.inc.com/2a0Zcrc
  • Some great ideas for how to AMAZE your #customers: huff.to/29NXBCw
  • This was a very interesting discussion. The CEO of Annies talks about leadership, innovation, making mistakes, and fear: bit.ly/29Y0umv
  • Here are some tips to help you improve your Twitter engagement: bit.ly/2auPNX7
  • Best Buy’s Geek Squad shows how building #customer relationships w/ a personal touch can compete: ti.me/29UcjJd
  • Small biz should consider outsourcing these tasks to shift more time toward operational growth: entm.ag/2abEVy1
  • If it’s an important message you have to say it multiple times – consistently:bit.ly/2a5pXLK
  • Is your office environment stifling your creativity? It might be. bit.ly/29SbYYE
  • Ideas for generating business leads online: on.inc.com/2a7FDQl
  • Do you use videos on Instagram? Here are some tips for making them great (w/o costing zillions): bit.ly/2a5BsEv
  • Holding events might be a good way to promote your online business that you’ve overlooked: entm.ag/2a42wRS
  • Good writers have tricks (like reading their piece backwards) to catch their mistakes. Here are some: on.inc.com/29Pnlzx
  • A great leader checks their ego at the door: for.tn/2aatWrB

Last week, the idea of just simply being consistent and how to present a level-headed presence as a leader is so critical. A few tips I shared included:

  • If you blog or engage in social media strive for a consistent schedule and “voice” to present a solid, stable persona.
  • Have a robust quality assurance process to ensure CONSISTENT products and services that customers will appreciate.
  • Maintaining consistency of personality, level-headedness is important as a business leader. It builds trust.
  • Consistency in different areas of your business brings clarity to your customers, employees, and partners.
  • Messaging should be a CONSISTENT part of your business. It’s confusing when your brand has a core message that changes.

 On the blog, my latest post discussed how consistency really should become a core value of your leadership, and I shared some ideas for how to be consistent: "Make Consistency a Core Value of Your Leadership". Let me know what you think!


Well guys that’s it for today. Enjoy your reading. Leave a comment on the blog. Be sure to share this post and the blog with your colleagues.

Be sure to follow me on social media – Twitter, Facebook, and LinkedIn.

Have an awesome week!