This Week's Must Reads

Good morning everyone! I hope you had a nice weekend. We sure did here. We celebrated my oldest daughter's confirmation at church and got to visit with family. Very nice!

Well, as I always like to do, let's start this week with some of the best articles from the last week or so - and, yes, some tips and insights from me as well. Enjoy! 

  • Some of the more-common crises your company might face - and how to deal with them: bit.ly/2bmdUc5
  • Thinking about using Facebook ads? Here's an awesome guide to tackling them: bit.ly/2bcXqkU
  • Here are some avoidable mistakes that might be hurting your email marketing: bit.ly/2bcWo8I 
  • When your startup gets bought by a big co. get ready for some BIG changes: bit.ly/2aOTbuD  
  • Wendy's CEO: election weighing on consumer sentiment. His follow-up argument more likely: read.bi/2b8rjWE  
  • Do companies lean toward CEO candidates with stronger interpersonal skills (vs. qualifications)? bit.ly/2b1MUhV  
  • New leaders should have 30-60-and-90 day plans to create results: bit.ly/2b6s6aF  
  • As a leader, you need to develop an "outward" mindset (seeing others goals, needs, etc. matter): bit.ly/2aVDlSD   
  • The secret to customer relationships may be to "have them be "infatuated" - over and over again: bit.ly/2aGnP9S  
  • Shake Shack sales results miss badly. A company brand extension strategy gone wrong? read.bi/2aNC27V  
  • Motivating stories, values, codes of conduct are critical to a customer-centric culture: bit.ly/2aSta1l  
  • Should YOUR company be using value-based #pricing? Are you leaving money on the table? bit.ly/2b6oNQI   
  • Why the BEST employees quit (even when they like their jobs): on.inc.com/2b3H3qQ  
  • The keys to building customer and sales prospect trust: entm.ag/2aIXCKw
  • When building your email list, here are some good ways to welcome your new subscribers: bit.ly/2aOQgWx 
  • Here's what the predictors of the future of user experience are getting wrong: bit.ly/2aCFzD6  
  • My friend and respecte colleague at Resonance Content has written a new book on how to win at content marketing - and it's ready for pre-order! Be sure to check it out! bit.ly/2b8DvH1's  
  • Some ways to look at the decision about whether your next hire should be an employee or a contractor: bit.ly/2b8Bsmk  
  • Wal-Mart confirms $3 bilion purchase of Jet.com. Feels very dot-com-era-like to me: bit.ly/2aGqIgz 

Last week I was thinking quite a bit about the things that hold our companies back; the things that limit the growth of our companies. I shared a few tips I shared on social media:

  • Take a step back and identify which factors are limiting the growth of your business.
  • Be honest.  Is your mindset about what’s POSSIBLE (or been done before) limiting the growth of your business?
  • A good way to kick-start business growth is to leverage existing customer relationships.
  • Consider what changes you would make to help your business grow if you had unlimited resources.
  • Identify ways YOU as the leader might be getting in the way of your business’s growth...and make changes.

And in my latest blog post, I dug a little deeper into one of the key behaviors that might be holding your company back - your mindset, your lack of a bold vision. I'd love for you to read "Is Your Lack of Vision Holding Your Company Back?" and let me know your thoughts.


Well guys that’s it for today. Enjoy your reading. Leave a comment on the blog. Be sure to share this post and the blog with your colleagues.

Be sure to follow me on social media – Twitter, Facebook, and LinkedIn.

Have an awesome week!