This Week's Must Reads

Hello again everyone! I hope you had a great weekend. ups was mostly filled with back-to-school stuff. Fun, right? Anyway, as always let’s start the week with a roundup of the best articles for business leaders I came across recently.

  • One step toward customer loyalty is to have a convenient return policy: entm.ag/2b4g4Aw 
  • Some Twitter advanced search features you really should know about: on.inc.com/2bmm5oU
  • Is it time for your growing business to develop an employee handbook?bit.ly/2bCOUMI
  • Taking your marketing to the next level in order to stand out: bit.ly/2blLvBa
  • For most of us our marketing budget can be pretty tight. Here are some ideas for generating leads on a limited marketing budget: bit.ly/2biDbUQ
  • This article includes some really good tips for building your website’s SEO: bit.ly/2beLTn2
  • It’s easy to get burned out as an #entrepreneur. Here are some things you should be doing daily: entm.ag/2bnVhWL
  • How to avoid huge marketing flops: bit.ly/2bGUim4
  • Yes, you CAN turn your passion into a viable business: entm.ag/2bbm335
  • You entrepreneurs ever think about going to work for others? Here are some signs you may not be ready: on.inc.com/2ba2OIh
  • Some steps to consider if you are thinking about exiting from your business: on.inc.com/2bkt5W2 
  • Why do some products succeed? Smart simplicity could be the answer: bit.ly/2bbkRgk
  • As a leader, it’s important to develop strong facilitation skills: bit.ly/2bxp8MN
  • How to prepare employees for leadership: bit.ly/2aV6QRr
  • Can storytelling be as useful in B2B as it is in B2C? bit.ly/2bv5IYO
  • Some really good content marketing tips: bit.ly/2bz8mOC
  • These things can help you improve #employee#loyalty: on.inc.com/2aYanQm

Last week I was thinking quite a bit about how our businesses have personalities much like we do personally. And we need to cultivate those personalities proactively and broadly across our various communication channels. Here are a few tips I shared throughout the week:

  • When strategizing about your company’s personality don’t forget those everyday interactions like phone calls, emails.
  • Think about business “personality” as that layer that helps your target audience REALLY know you…if managed well.
  • Define your brand before you tackle social media. Your “voice” there must be consistent with your brand.
  • Some of the best ways to share your business’s personality is to showcase it in social media and content marketing.
  • Every business has some form of a “personality”. Develop a strategy for proactively cultivating yours.

And I extended my thinking a little further in my latest blog post. I hope you read it, tell me what you think, and share it. You can read it here: “Letting Your Business’s Personality Shine Through“.


Well guys that’s it for today. Enjoy your reading. Leave a comment on the blog. Be sure to share this post and the blog with your colleagues.

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Have an awesome week!