This Week's Must Reads

Hello everyone! Thanks for stopping by. I always like to share some of the best articles and ideas that I've come across in the last week or so. So here's this week's roundup!

  • Some of today's marketing challenges...and ideas for dealing with them: bit.ly/2cFeOia  
  • Who's ready to drop that work drama? It causes employee disengagement and it's bad for business. bit.ly/2cjw27x  
  • Is the Wells Fargo situation a case of a culture gone wrong? bit.ly/2d2XjwD  
  • How investing in back-end resources (like customer service) can build brand loyalty: bit.ly/2cYef4o 
  • 2016's fourth quarter has begun. Are you achieving your business's goals and finishing 2016 strong? If not, here's how: bit.ly/2brNbuf  
  • Want to make some of your best people want to quit? Try making some of these dumb rules: on.inc.com/2cwKcm8 
  • What solopreneurs should be thinking about when it comes to #SocialMedia: bit.ly/2ckhPtY   
  • To create great (“magic”) content — we have to write deliberately, and we have to write a lot: bit.ly/2cX8hnk 
  • Some questions you might ask yourself to help you understand if you are a good leader: on.inc.com/2cKgRCz  
  • Some really good tips on how to add video to your marketing: bit.ly/2cD0coi 
  • This is what Steve Jobs used to say that you should say to yourself EVERY day: on.inc.com/2cUISIc 
  • What this entrepreneur learned by "having his head handed to him" on Shark Tank: bit.ly/2criY0b   
  • Six ways to becoming a better leader: bit.ly/2cqG2cw  
  • Leveraging EXISTING #customers is a great way to boost business #growth: entm.ag/2cmNGXL  

Last week the main idea that was rolling around in my head was about customers - and how to find that ONE ideal customer. You know, the one that is perfect for you and you for them. I shared a few tips related to that idea:

  • You should have specific strategies targeted toward how to earn (and keep) your ONE ideal customer’s loyalty.
  • Consider all the points at which you touch that ONE ideal customer – and how you can make them smoother, easier.
    Make sure your team understands the problems of your ideal customer – and how YOUR products/services can solve them.
  • Invest the time to clearly envision the characteristics of your ONE ideal customer.
  • Focus all aspects of your business around serving the needs/solving the problems of your ONE ideal customer.

As you can tell, I kept thinking about how important it is to know what that ideal customer looks like and then figure out how to attract and keep them. I wrote about it in more depth my blog post, Attracting That ONE Ideal Customer. I'd love to hear what you think!


Well guys that’s it for today. Enjoy your reading. Leave a comment on the blog. Be sure to share this post and the blog with your colleagues.

Be sure to follow me on social media – Twitter, Facebook, and LinkedIn.

Have an awesome week!